Company History

In late 1976, George Jacobsen founded the Canadian Equestrian Federation. It was the first-ever national governing body for both equestrian sport and industry. The CEF was the result of the National Equestrian Federation of Canada and the Canadian Horse Council merging together, which took place in November 1976.

Equestrian Canada governs Canada’s official relations with the Federation for Equestrian Sports (FEI), Canada’s equestrian relations with the International Olympic Committee (IOC), and the International Paralympic Committee. They also govern relations between the government of Canada and Canadian equestrians and industry professionals.


Target Market

From championing best practices to encouraging fun and participation, Equestrian Canada is the national voice working to serve, promote and protect the interests
of horses and Canada‚Äôs equestrian community. Therefore, EC’s target market is aimed at all equestrians, from all walks of life – from Olympians to grass-root riders.
Like the slogan says, “We Share Your Passion”, any horse enthusiast will find what they need through this organization.

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