Emily Aschbacher
Marketing ProfessionalMy Work Experience
Social Media Manager / Wiley – Global Enterprise Marketing / Feb. 2022 – Present
– Managing a range of diverse organic social accounts
– Working with product teams and social media leadership to develop and implement social media strategies for Wiley’s -Research-facing social accounts
– Mapping out comprehensive social media and marketing campaigns that drive proven results
– Monitor trends in social media tools, applications, channels, design, and strategy
Content Marketing Specialist / Wiley – Education Services / Sept. 2021 – Feb. 2022
– Researching prospective influencers that align with clients’ broader marketing strategies
– Implementing influencer marketing campaigns across university partners
– Interviewing current students and alumni for unique voice story campaigns
– Developing student voice content – articles, videos, testimonials
Social Media Coordinator / Wiley – Education Services / Feb. 2020 – Sept. 2021
– Developing and executing social campaigns for universities
– Monitoring social calendars and approval from partners and clients
– Researching prospective influencers that align with clients’ broader marketing strategies
– Assisting in outreach, coordination, and social promotion of influencer projects
– Monitoring, reporting, and offering insight on social campaigns
Marketing Coordinator / ProMedia Group / Aug. 2018 – Feb. 2020
– Manage social media accounts for several clients on platforms such as Facebook, LinkedIn, Instagram, Youtube, and Twitter
– Website Content Architecture – Website Updates (WordPress & Wix)
– Facebook/Instagram Ads
– Content Creation and Copywriting
Thank you for working so critically and collaboratively on improving our subject-level reporting. It makes such a difference to have consistent, quality reports that deliver clear insights for our partners in research marketing.
Education
Master’s of Arts in Integrated Marketing Communications / University of West Alabama / Oct. 2021 – Present
Bachelor’s of Arts in Strategic Communications / Indiana University Southeast / Aug. 2013 – May 2018
Certifications
HubSpot – Social Media Marketing
HubSpot – Inbound Marketing
HootSuite Certified
LinkedIn – SEO Foundations
LinkedIn – Program Management
Big thanks to the ever-fabulous Emily Aschbacher. Not only for your consistent hard work on the Research team’s social channels but for taking on extra work and reports this month too. I’m very grateful for all that you do!