Emily Aschbacher

Marketing Professional

My Work Experience

Social Media Manager / Wiley – Global Enterprise Marketing / Feb. 2022 – Present

– Managing a range of diverse organic social accounts
– Working with product teams and social media leadership to develop and implement social media strategies for Wiley’s -Research-facing social accounts
– Mapping out comprehensive social media and marketing campaigns that drive proven results
– Monitor trends in social media tools, applications, channels, design, and strategy

Content Marketing Specialist / Wiley – Education Services / Sept. 2021 – Feb. 2022

– Researching prospective influencers that align with clients’ broader marketing strategies
– Implementing influencer marketing campaigns across university partners
– Interviewing current students and alumni for unique voice story campaigns
– Developing student voice content – articles, videos, testimonials

Social Media Coordinator / Wiley – Education Services / Feb. 2020 – Sept. 2021

– Developing and executing social campaigns for universities
– Monitoring social calendars and approval from partners and clients
– Researching prospective influencers that align with clients’ broader marketing strategies
– Assisting in outreach, coordination, and social promotion of influencer projects
– Monitoring, reporting, and offering insight on social campaigns 

Marketing Coordinator / ProMedia Group / Aug. 2018 – Feb. 2020

– Manage social media accounts for several clients on platforms such as Facebook, LinkedIn, Instagram, Youtube, and Twitter
– Website Content Architecture – Website Updates (WordPress & Wix)
– Facebook/Instagram Ads
– Content Creation and Copywriting

Thank you for working so critically and collaboratively on improving our subject-level reporting. It makes such a difference to have consistent, quality reports that deliver clear insights for our partners in research marketing.


Master’s of Arts in Integrated Marketing Communications / University of West Alabama / Oct. 2021 – Present

Bachelor’s of Arts in Strategic Communications / Indiana University Southeast / Aug. 2013 – May 2018


HubSpot – Social Media Marketing

HubSpot – Inbound Marketing

HootSuite Certified

LinkedIn – SEO Foundations

LinkedIn – Program Management

Big thanks to the ever-fabulous Emily Aschbacher. Not only for your consistent hard work on the Research team’s social channels but for taking on extra work and reports this month too. I’m very grateful for all that you do!